John Collins has experienced the highest level of football – and he has a plan to bring some of that magic to Livingston.
Scotland star John Collins is taking on one of the biggest problems in football - falling crowd numbers.
He has felt the ferocious atmosphere of an Old Firm clash.
He has walked through the tunnel at packed-out stadiums to take on footballing giants – domestic and international.
Now he has a year under his belt as the Director of Football at Livingston FC, and he’s as driven as he was as a world-class player.
But one of the things this star of football is most focused on now, is one of the hardest issues to resolve – attendance numbers.
Almondvale is an impressive stadium which has hosted European nights during Livingston’s hay day.
It is fast becoming the first choice venue for any cup final held outside of Hampden Park.
However, for this 10,000 all-seater stadium to pull in a crowd of 2,000 on match day, is unheard of.
He has knocked Manchester United out of Europe and scored a World Cup spot-kick against Brazil.
But this may be his biggest challenge yet.
There is something nice about being part of a team that has a full stadium rather than just empty seats.
What can be done to bring this sleeping giant of a stadium roaring back to life?
Collins has a plan – and it’s one for all of Scotland.
“My disappointment is that I would have hoped to have had more supporters but it has proved difficult,” he said.
“It is something we have discussed and we are working on.
“Can we make it cheaper – can we get children in free of charge?
“I think opening it up to all school children free of charge - if it was possible - that is what I would like us to do.
“Charge the parents less in entrance fees and, any children in the neighbourhood, let them in free of charge.
“I think all football clubs in Scotland should be doing it –not just Livingston.”
What Collins has on his side, apart from his name and bags of enthusiasm, is a team playing beautiful football.
If he manages to get extra fans in seats, he’s got an excellent chance of keeping them there.
Collins knows what it means to ply his trade in front of thousands of screaming fans.
He sees allowing youngsters into the ground for free as having far-reaching benefits.
“There are all these wonderful stadiums, with empty seats.
“Can we open it up and for a period of time let them in for nothing?
“It would benefit the children - giving them an attachment to the club at a young age.
“It would benefit the players by having them walking out into a fuller stadium.
“And it would be a benefit to season ticket holders – not financially, but there is something nice about being part of a team that has a full stadium rather than just empty seats.
“This isn’t just a Livingston thing – I am talking about football in Scotland.
“I know that bosses have to pay wages and bills, so it’s about getting the balance right.”
Since he arrived on Valentine’s Day 2012, he has raised the club’s profile in the media and as a brand.
He has helped develop youngsters who are now earning youth international call-ups.
These are all exciting prospects for Livi fans, who appreciate having such an iconic figure at their club.
If he solves the crowd conundrum, they will all love him forever.
More stories like this:
Follow Kieran Westbrook on Twitter at @kieranwestbrook